Successful Selling Using the Web
Many people think about Message and Branding when they set up their website:
- Message: What do you want people to know about you and your products?
- Brand: What do you want people to think about you, after they're gone?
But, you can't sell a thing unless you can get people motivated to act.
- Action: What do you want people to do?
Action!
Your website only succeeds if your visitors actually do something.